Our Story

Welcome. Thank you for wanting to learn more about our Why.

Moodfuel reflects our efforts to accelerate an end to the national public health crisis that is suicide and a start to valuing mental health as an achievable human characteristic.


There is one suicide death in the US every 11.5 minutes.(1)

In Colorado, the landscape is rockier still. Although we're marketed as the "healthy living" state, 32%, or 1.8 million residents, self-reported mental health needs in 2021. Of those residents, 455,000 were unable to access mental healthcare and many were members of under-resourced communities.

Why? Because of all 50 states and the District of Columbia, Colorado ranked 51st – last – in 2022 regarding access to mental healthcare(2) and hasn't improved much; we're now at 45th(3). We think this inequity is closely related to another horrifying stat: Colorado ranks 6th in suicides.(4)

Our Mission. Our promise.

Moodfuel endeavors to save the lives of Coloradans who are struggling, up to experiencing suicidal intensity, due to mental healthcare inequities. We publish inclusive and solutions-based news and resources to energize hope – for neighbors who struggle by neighbors who struggle.

By highlighting the Thrivers and Changemakers, events and programs within Colorado focused on elevating mental health, we aspire to transform our landscape. Our lived experience enables us to approach most subjects with a level of empathy and understanding not found in other media.

Our Vision of Colorado

We envision a Colorado where mental healthcare is accessible for all residents regardless of ethnicity, ability, language or socioeconomic status and a place where neighbors feel capable of improving their own resilience.

Snow-capped mountains at dusk. In the foreground, a dark forest covers the lower elevations. The sky is blue and purple with the Milky Way, numerous stars and a streaking meteor visible.

Our Values

• We believe in news and resources that place the needs of neighbors and communities first

• We believe in accountability, especially to members of our most vulnerable communities

• We value the stories, strengths and lived experience of all Coloradans

• Our grassroots approach listens, learns, adapts and unites.

Our Ethics, Equity and Standards

Moodfuel is dedicated to inclusive, solutions-based news and resources and we are deeply grateful for any support that makes our efforts possible. We follow the ethics and standards of editorial independence adopted by the Institute for Nonprofit News and the Society of Professional Journalists.

We depend on gifts, grants, business sponsorships and reader subscriptions for funding, but our editorial department and news coverage remain independent from any fundraising. Business sponsors understand that the editorial staff retains full control of all copy. Content is not shared with anyone prior to publication. Business sponsors should not expect preferential coverage, and Moodfuel may publish content with which they disagree. If we write about our funders or members of our Advisory Council, we will disclose the relationships fully.

In order to achieve our goals, we are committed to building and retaining a staff and Advisory Council reflective of the diversity within our state. Their varied lived experiences will enable us to report with a high degree of cultural competency and to engage with residents authentically and transparently.

We are committed to building an equitable, healthy culture that serves people from all backgrounds and to supporting Vision25, a movement led by the Online News Association, the Maynard Institute and OpenNews to establish an actively anti-racist and collaborative atmosphere. We follow sustainability practices for publishers of color as outlined by the Local Media Foundation's strategy.

In addition, we endeavor to tell the stories of LGBTQIA2S+ people fairly and accurately as outlined in the GLAAD Media Reference Guide.

For reporting on Indian Country, we subscribe to the guidelines developed by the Indigenous Journalists Association.

Moodfuel seeks to produce reliable, trustworthy content. Because we are human, sometimes we make mistakes. When we do, we will acknowledge our mistakes and correct them.

Our Pledge

We are an Indigenous-led organization dedicated to diversity, equity and inclusion in our editorial, hiring and vendor practices.

Smash Stigma

Another element affecting access to mental healthcare is stigma, internal (the messages we tell ourselves) and external (the messages other people, institutions and cultures tell us).

The message, "Let's talk about mental health" is formed in the shape of a brain using light purple, dark purple, charcoal, light gray and gold.

Therefore, it is our imperative to remain ever mindful of:

• Our approach to and interactions with vulnerable community members and those who have been affected by trauma and/or mental illness

• The words we use to describe people, situations, locations, organizations, cultures and histories

• The distinguishing contexts and sensitivity required to report on any mental health topic with rigorous cultural competence.

We hold ourselves accountable to the American Association of Suicidology Suicide Reporting Recommendations and we vet our content through the SAVE.org & CISCO News App for Suicide Reporting.

Donor Transparency

Moodfuel is part of Moodfuel Media LLC registered in Colorado. We pay taxes. Generous donors who believe in the importance of our mission to save the lives of neighbors struggling with mental health needs may give monetary or in-kind gifts, but these contributions are not tax deductible.

We will not accept gifts from sources who present a conflict of interest with our work or compromise our independence.

We focus entirely on two commitments: to serve our communities and to uphold the public’s trust in the content we produce.

Organizational Support

We have received monetary or in-kind contributions from the following organizations:

Google News Initiative
Women's Foundation of Colorado
LION Publishers
Lenfest Institute for Journalism.

Founding Members

The following people valued the inclusive, solutions-based news and resources of Moodfuel so highly that they became Founding Members. They provided funding and confidence in the achievement of our mission. A deep and wide THANK YOU to:

Ruth Baron
The Estate of Hubert Hill
Steve Hill
Roger Rikkola
Glen & Lori Merica

1. National Center for Health Statistics, Drapeau, C. W. & McIntosh, J. L.
2. "Ranking the States" report by Mental Health America, 2022.
3. "Ranking the States" report by Mental Health America, 2023.
4. "Suicide Mortality by State," National Center for Health Statistics, Centers for Disease Control, 2022.

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